Wednesday, January 22, 2014

Fundraising Ideas For A Charity Auction Organizer

By Amanda Bean


Any good Charity Auction Organizer knows that in order to succeed, they must have specific goals and a god plan. The monetary goal is the main thing in any charity event. With this in mind, one can chart a plan to get to the goal. Add mobile public sale to the traditional paper run and silent auctions to raise your desired funds.

Do a study of the audience and find what they want to buy then avail that to them. Give them broadly appealing items so as to have a large number of bidders for every item therefore raising the stakes. In consideration of the previous years, list items that have been selling well and make the day a success for everyone. Ask your donors to buy advertising space rather than donating items for the auction.

Create an effective plan of pulling bidders to the public-sale event in their numbers. Even if you have the best collection of auction items, without bidders to buy, you will just fail and be greatly disappointed. Promote the event maximally and to the best you can with the budget available. Use the social media and all available option to get the attention of your audience of choice.

Clearly promote your auction items with adequate descriptions to attract the prospective bidders. Pack enough features and pictures to your online catalog and make people want to buy these items. As you sell the items that were donated, sell the donor too as one package and watch the miracles happening. Make them very appealing by packaging and showcasing.

Have your timings right, for example, an online public-sale should last at most one week. Though the promotion can be done even from a month before the actual bidding starts as you wet their appetite. Consider staggering the opening and closing of bids on different items to create the excitement. Keep the window short and create in their minds that urgency, this will make them be very involved in the auction.

Make everything easy to deal with. Have the items well labeled and easy to bid on. Do not complicate the process for your guests as this may make them loose interest. This applies to the online catalog; it should be well organized making items easy to find in the categories. Signage and Smartphone apps will make your event well organized and enjoyable, mobile bidding and checkout is a wonderful way to manage the process hassle free.

With the current technology, you can send out invites without printing a single paper. Go green as much as you can and save that extra coin by sending out emails and maintaining an active online presence through an auction website that is updated always. Use mobile bidding and avoid paperwork, pens and files.

A Charity Auction Organizer should not be the one handling the actual public sale. Look for an expert to do the job and use their experience to make the audience entertained and lively all through. Avoid too much formality, make them laugh once in a while and they are sure to buy and even return in the next auction you organize.




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