Tuesday, August 5, 2014

Real Estate Doesn't Have To Be Frustrating

By Becky Purdy


For quite a while, Realtors have utilized standard direct marketing techniques to bring in prospects and keep in contact with active sellers and buyers. Realtors are capable of delivering emails to their customers within or out of their locations on top of mailing postcards, pamphlets, newsletters, leaflets, and holiday cards. The older advertising approaches are not that effective today although a lot of marketing agents have benefited from the use of these techniques a long time ago. Lots of successful real estate professionals right now no longer turn to direct traditional marketing methods to generate fresh leads.

Real estate professionals spend an average of over a hundred bucks in a single month only on direct mail advertising as shown by one study. Then again, many of the Realtors who rely on direct mail marketing are not generating as much income as real estate brokers who use the Web to acquire prospects to get to buyers or sellers. Research has revealed that those who are no longer use the direct mail marketing strategy are the top earners. Instead, the leading agents are utilizing the Web to acquire prospects.

Rather than delivering a newsletter through mail, effective real estate professionals are delivering e-newsletters via e-mail. Based on a current research, many effective real estate brokers prefer sending out e-newsletters than sending them out via postal mail. Real estate brokers save lots of time by sending newsletters through email apart from saving cash on the cost of postage and printing. Many potential buyers and sellers who ask for a newsletter want it to be available at once.

Realtors in the past tried to get in touch with possible buyers and sellers utilizing the phone and inquire if they're attempting to buy or to sell. It is no longer feasible due to the Do Not Call policies that make it almost impossible for a real estate agent to begin a telemarketing campaign. Do Not Call regulations do not allow the real estate brokers to call people placed in the Do Not Call list. If a real estate agent decides to get in touch with a possible customer over the telephone, the real estate professional must first ensure that the individual he will be contacting is not in the list. The real estate agent will be punished and will be penalized because of not following rules if he contacts a person that is on the Do Not Call list. The fine sums to ten thousand dollars.

Although many real estate professionals continue to use traditional direct marketing techniques to entice buyers and sellers, real estate brokers who make the most money are using the Internet to bring in prospects. Real estate brokers can combine the direct mail marketing tactic and Internet marketing to get good leads. As revealed by figures, the amount of money that a real estate broker makes can be affected if he relies exclusively on direct mail marketing. Realtors can use a mix of old and new marketing techniques and discover which one works for them.




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