In general terms, typography is the art of designing and arranging text so that it can be easily read. There's an artistic element to this, as you may already know, but the ways that website design companies use it must be taken into account. Not all of them understand the sensitive nature of typography in general, which is why it's important to make note of how it can be implemented here. To make things easier, in this respect, consider the following do's & don'ts.
DO create type that's easy to read. First and foremost, typography hinges on the importance of readability. When text is easy to read, more people will gravitate to it, which is why reputable names like Lounge Lizard place great emphasis on it. Creativity is important, but what trumps it is a sense of simplicity. This is just one of the many typography tips that web design companies will be able to offer.
DON'T underestimate the size of text. As anyone that specializes in typography will tell you, different text sizes come together in order to create a sense of hierarchy. What this means is that each size will possess a different level of importance. For example, if basic-sized text is used for most copy, much larger text can serve as headlines and sub-headers alike. As you'll come to learn, text size serves more than simply cosmetic purposes.
DO consider how closely font styles and brands connect. Another rule of typography is to ensure that font styles and brands are as closely connected as possible. For instance, if the owner of a local burger restaurant wants a new website, he or she may require a new font. For a restaurant that sells burgers, it would make sense for more basic styles to be used. This is just one example, but it should give you a general understanding of why communication is a vital component of typography.
DON'T forget to implement crowd control with your text. One of the most helpful components in web design is space. This is especially true with typography, seeing as how text can become relatively cramped. This is where crowd control can prove useful, as it will help you make the most out of the negative space that you have. Anyone that understands typography will tell you that crowd control matters.
DO create type that's easy to read. First and foremost, typography hinges on the importance of readability. When text is easy to read, more people will gravitate to it, which is why reputable names like Lounge Lizard place great emphasis on it. Creativity is important, but what trumps it is a sense of simplicity. This is just one of the many typography tips that web design companies will be able to offer.
DON'T underestimate the size of text. As anyone that specializes in typography will tell you, different text sizes come together in order to create a sense of hierarchy. What this means is that each size will possess a different level of importance. For example, if basic-sized text is used for most copy, much larger text can serve as headlines and sub-headers alike. As you'll come to learn, text size serves more than simply cosmetic purposes.
DO consider how closely font styles and brands connect. Another rule of typography is to ensure that font styles and brands are as closely connected as possible. For instance, if the owner of a local burger restaurant wants a new website, he or she may require a new font. For a restaurant that sells burgers, it would make sense for more basic styles to be used. This is just one example, but it should give you a general understanding of why communication is a vital component of typography.
DON'T forget to implement crowd control with your text. One of the most helpful components in web design is space. This is especially true with typography, seeing as how text can become relatively cramped. This is where crowd control can prove useful, as it will help you make the most out of the negative space that you have. Anyone that understands typography will tell you that crowd control matters.
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For further information about typography and web design, please contact Lounge Lizard.. Also published at Typography: The Do's And Don'ts Web Design Companies Must Follow.
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