Tuesday, April 3, 2018

Tips From Experts To Entrepreneurs Trying To Secure Venture Capital Funding

By Donna Hayes


Expanding a newly established business takes a lot of money. For those entrepreneurs whose business assets are primarily intangible, getting a conventional loan from a traditional financial institution or from an angel investor may not be appropriate. They need venture capital funding instead, and should consider the advice of experts.

If you don't already know the difference between angel investors and venture capitalists, you probably aren't going to be of interest to big time investors. Angel investors tend to be friends, family, or others willing to make an investment in a business that is just starting. You might offer them equity in your company. High risk enterprises, like software design and biotech companies, need investors willing to take calculated financial risks when they see the possibility of high returns.

These are not easy business deals to make. Your business has to be growing at a high rate, and you will have to prove why that trend will continue. You will have to do extensive research to find an investor who meets your needs and vice versa. You want an investment firm with ties to your field and that has a history of investing the kind of money you need.

Bogus companies are always looking for easy revenue sources. Once you started your research, you probably noticed any number of companies offering unique databases and solid leads designed to make your search for an investor easy and quick. Experts say you shouldn't be fooled.

Bulk emails aren't the way to go either. Investors see these all the time and recognize them for what they are. Don't waste your time on a one-size-fits-all email that will fool no one, and might alienate a potential investor because you handled the initial contact badly. You should concentrate instead on the investors most suited to your situation.

Once you have narrowed the field, you have to make a plan to approach them. Finding out as much as possible about them will help. You may know someone who is in the same alumni association for instance. You should contact anyone who worked closely with the investor on a similar project. You could even attend an event where the investor is speaking and try to introduce yourself once the event is concluded.

You may only have a few seconds to catch the attention of a busy investor. They see proposals all the time. You should have an intriguing tag line for your email introduction and a quick video that sums up your vision. If that gets you in the door, you have one last chance to impress with your pitch.

Successful businesses often start with a little idea and smart marketing. Once it takes off, an entrepreneur needs sufficient capital to keep it on its trajectory. There are professionals willing to invest big money on the calculated risk they will get a big return.




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