Monday, September 10, 2018

3 Reasons Long Island SEO Specialists Recommend SSL Certificates

By Rob Sutter


If your goal is to have your website ranking, there are many fulfillments you'll have to require. One of the most overlooked is the implementation of an SSL, or secure sockets layer, certificate. Simply put, it's a form of security that's meant to protect your website. This is especially true for sites that require sensitive information to be exchanged. When it comes to the Long Island SEO advantages of SSL certificates, here are the 3 biggest ones.

To start off, SSL certificates are used to encrypt sensitive data that's given and exchanged on websites. This is especially useful for ecommerce platforms, as they deal with money and, by proxy, sensitive information related to credit and debit cards. How do you know if a site is SSL-protected, you may wonder? According to reputable authorities on marketing like fishbat, the site in question will have the prefix "https." This is a simple identifier to be mindful of.

An SSL certificate goes a long way in establishing and maintaining consumer trust, too. If you're looking to shop online, which sites are you most likely to do business with? It may be a given, but you will be immediately drawn to sites that are safe. In fact, approximately half of all online shoppers won't do business with sites that lack visible security seals. This is where the aforementioned "https" prefix comes into the picture.

What about the possibility of ranking better online with an SSL certificate? It's important to note that Google and other search engines are favorable toward sites that are secure, whether they're designed for ecommerce or not. Search engines are designed to provide users with the most relevant results, so it should come as no surprise that security will play a role. Simply put, having an SSL certificate will help you get found by more people online.

When it comes to the advantages that SSL certificates bring to the table, these are the ones that stand out the most. With this information in mind, you may be curious to know how to install this certificate on your website. You must first order the certificate in question and follow the necessary steps to incorporate it based on where your site is hosted. If this process seems like a challenge, however, you can either consult your hosting company or local marketing firm to handle it hassle-free.




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