Saturday, August 11, 2012

Information Related To Gift Card Buyers

By Yesenia Velez


Gift cards are scrips or units comparable to money that are given out by retailers or banks. These are often used as an alternative to a non-monetary present. The cards are ranked as one of the top presents purchased by consumers in America. They are also the most-wanted present by the female population. These units have become so popular because gift card buyers do not have to worry about purchasing the correct present for someone. Instead, the receiver is able to use the value at his or her will, within the limitations placed by the issuing business.

The Blockbuster Entertainment Company introduced these units during the 1990s. Originally, this unit was launched as an alternative to gift certificate that were widely being counterfeited. Many other companies quickly followed suit and today, nearly every retail company has these items available to consumers.

The cards are much like credit cards in their appearance. Each is assigned a specific number or code linked to it. In general, the names are not included on the actual unit and are usable by anyone.

A magnetic strip or some form of bar code is often included. This allows the units to be used on most credit machine. The unit is authorized using an electronic system. Some can be reloaded with value. Typically, gift card buyers select and pay for the unit, additional fees may be added, and the recipient uses the value in other transaction.

Most of these units have no monetary value until they are sold. When purchased, cashiers will enter the amount desired by the customer. The value is then stored in the database for the company and not listed on the physical unit. In order to prevent counterfeiting, the data is encrypted. The strip on the card is typically set up in a different way than that found on credit cards so they cannot be written or read using standard machines. Others may have a specific value that must be activated.

These cards may be closed and network or open loop. The former is given out by a specific store or restaurant and may only be redeemed through the issuing company. These often have less problems related to added fees or loss of value. The latter involves units that have been issued by banks or credit companies. These can be used numerous businesses. Hybrid closed loop refers to units where the issuer bundles numerous close loop units, for example: cards issued for use at a specific shopping center.

Certificates that not the same type of unit. These are usually paper documents that feature an authorized signature from the store, restaurant or establishment. This acts a voucher for certain services or product. No electronic authorization is needed. These often do not include extra fees. Some have a date of expiration and some do not.

Gift cards come in a variety of forms and are sold through various companies. Most gift card buyers choose this option because it allows the receiver to spend the value in the way that they want. The buyers select and purchase the value and the recipients are able to spend that amount in accordance with the restrictions.




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