If you're familiar with Long Island SEO, you know how it plays into web design. Anyone that's involved in this endeavor will agree that, without smart design, higher rankings aren't likely to be seen. What should be avoided to ensure that SEO efforts prove worthwhile? With the following information in mind, hopefully you'll be able to improve your own platform so that it sees greater visibility on Google, Bing and other such sites.
One of the most common web design missteps, as they pertain to SEO, is the deletion of internal pages. Perhaps you're looking to tighten up your site so that there's less navigation required; this doesn't mean that the pages in question should be outright removed. If they are, redirects should be established so that users aren't led to 404 error pages. These error pages can lead to negative SEO, which companies like fishbat will tell you as well.
Another common misstep is failure to make the website responsive. In other words, if the site in question can't be visited on a smartphone as easily as a computer, its chances of ranking will be slim. Search engines have been placing more emphasis on sites that are mobile-friendly, as these tend to be the ones that provide the most value. The more responsive your site is, the better it will rank, so keep various platforms in mind during the developmental process.
Perhaps the most severe oversight that can be made is a lack of testing before website changes go live. If you've installed new plugins to make your site function better, it would make sense to do some tests to see how said plugins in. Let's say that they either fail to work or result in the site becoming less stable. In this situation, you'd go back to the drawing board to see what can be done differently. Without proper testing, a site's SEO may be at risk.
As you can see, there are many possible mistakes that can be made in web design, which can lead to negative SEO results. You don't want your site to become lost in search engine results, which is why you must treat the development of your site as delicately as possible. Keep the information provided earlier in mind so that you have a better understanding of the steps to take. The more mindful you are, in this regard, the less you'll have to worry about negative SEO.
One of the most common web design missteps, as they pertain to SEO, is the deletion of internal pages. Perhaps you're looking to tighten up your site so that there's less navigation required; this doesn't mean that the pages in question should be outright removed. If they are, redirects should be established so that users aren't led to 404 error pages. These error pages can lead to negative SEO, which companies like fishbat will tell you as well.
Another common misstep is failure to make the website responsive. In other words, if the site in question can't be visited on a smartphone as easily as a computer, its chances of ranking will be slim. Search engines have been placing more emphasis on sites that are mobile-friendly, as these tend to be the ones that provide the most value. The more responsive your site is, the better it will rank, so keep various platforms in mind during the developmental process.
Perhaps the most severe oversight that can be made is a lack of testing before website changes go live. If you've installed new plugins to make your site function better, it would make sense to do some tests to see how said plugins in. Let's say that they either fail to work or result in the site becoming less stable. In this situation, you'd go back to the drawing board to see what can be done differently. Without proper testing, a site's SEO may be at risk.
As you can see, there are many possible mistakes that can be made in web design, which can lead to negative SEO results. You don't want your site to become lost in search engine results, which is why you must treat the development of your site as delicately as possible. Keep the information provided earlier in mind so that you have a better understanding of the steps to take. The more mindful you are, in this regard, the less you'll have to worry about negative SEO.
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If you are interested in web design services, contact fishbat for information.. Free reprint available from: Long Island SEO: What To Avoid In Regard To Web Design.
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