Sunday, March 16, 2014

General Information On Fundraising Art Auctions

By Jaclyn Hurley


Arrange an art auction for fundraising purposes is important and done for many different reasons. It is often the approach that non-profits take when they are in need of money, artists use as a way to gain publicity by donating their art, and bidders participate in to get access to high art at less expensive prices. Fundraising art auctions are help across the globe and are beneficial for bidders, donors and non-profit organizations.

There are specific pointers that can be used to help people involved in these events. These can ensure they have a nice time and meet their goals, whether they relate to buying, donating or selling. Overall, the objective of these auctions is to raise money that will be put toward an admirable cause.

For artists, the best fundraisers to donate to are those that support arts organizations and attract members of visual art communities, particularly collectors. This makes for a better opportunity for work to be seen and your name to get out there. Donations to non-art related fundraisers are also a good idea, but should be for an established auction in which you believe in the goals of the organizations and not to further your career.

Those not familiar with an organization requesting art should do research to learn more. Donate a nice piece of art that positively reflects your generosity and also your talent. Donors should also be sure to include contact information and biography to go along with the art and cooperate with the people putting the auction together.

Bidders should look at all the art available at the auctions, if they can. These are an ideal place to learn more about this craft and also discover different artists. Find out about the people behind the work before you bid on their pieces, and make sure to bid with care. If you keep your eyes open, you may be able to interact with the artists at the event, as they are usually in attendance and standing near their work.

People who are organizing these events should post the guidelines for submission for the donors. It is also ideal to include pointers on what kind of art is expected to sell the best, the price range, and how these artists can best present themselves and their work. Tell them how the auction is going to be promoted, how many are expected to see their work and how the publicity will benefit them. Contributors should be urged to set reasonable bidding and selling prices.

Organizers should also publish a catalogue including the basic info about every artist and their work that is for sale. Mail this out to the attendees once they have paid for tickets. The more time they have to think about the art and familiarize themselves with it, the easier it will be for them to bid. Choose a place that has plenty of room for displays, as well as good ventilation.

The cost of admission should include free refreshments. Preferred seating should be made available to active bidders. Make sure that you hire an auctioneer that has experience with fundraiser auctions, as these are different than most auctions that are focused solely on moving product fast. The right auctioneer makes a big difference. Take time to display art prominently and ensure bidders have access to artist info.




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